Resumee
Razvan R. Alexa
Address: Pacurari Street No. 64, Sc. A, Ap. 6, Iasi, 700514 ROMANIA
Cell: +40 724 179465
E-mail: razvan.alexa@gmail.com
Mission Statement
I am looking to continue my career while increasing my knowledge of e-business and internet marketing. Ideally, I would serve as a project manager or executive director overseeing all aspects of an internet marketing campaign including paid listings, natural SEO campaigns and affiliate marketing. The coordination of these efforts is essential for maximum success in the online marketplace. I can act as a full time employee or as a contracted consultant.
Work Experience
RCC Group, Romania 2005 - present
Director of Web Strategy for Internet advertising & content company.
Responsibilities: Created & coordinated the Site Development, Link Building, Search Engine Optimization & PPC Campaigns teams.
Pay per Click Accomplishments: :
Created 100,000 plus phrase pay per click (ppc) campaigns on Google Adwords, Yahoo Search Marketing & MSN Adcenter for various products from Affiliate Future, Affiliate Window, Webgains, Commission Junction, Clickbank, Linkshare, Shareasale and other networks.
Created several affiliate sites & ranked on the first page search results in Google, Yahoo & MSN due to search engine optimization (seo) and social media promotion.
Generated over $3,500,000 in sales for the merchants.
Generated a 250% Return on Investment with a team of 4 people.
Search Engine Optimization Accomplishments:
- Ranked on the first page in Google for a term with 20,000,000 competing sites
- Several sites on Google first page for travel related terms
Proof and site listing is available upon request.
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Grand Circle Travel, Boston, USA 2005- 2007
Program Director for travel company.
Managed tours in Eastern Europe for groups of 160 American tourists. Maintained & coordinated relationships with local vendors & subcontractors in Czech Republic, Hungary, Serbia, Croatia, Bulgaria & Romania.
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MIND CTI, Iasi, Romania 2003 - 2005
Marketing Communications Manager for software company.
Coordinated planning & execution of all marketing communications materials, as well as the corporate website, www.mindcti.com. Managed the search engine optimization and the link submission process for the site. Worked with the offices from USA and Israel.
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Internet Train, Florence, Italy March – June 2003
Marketing & Sales Assistant Internship for Internet chain franchise. Part of the internet services direct sales team, also in charge of customer assistance. Generated sales leads that acquired new corporate clients.
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eASIC Corporation San Jose, CA 2000 - 2002
Marketing Communications Manager for the Romania division of design house focused on electronic circuit design.
Managed the marketing team of 10 individuals; conducted strategic planning of collateral materials for USA and Romania; delivered presentation materials that were used for international markets; ensured information flow between Iasi and Brasov branches; coordinated team that created the marketing collateral as well as datasheets and presentations; supervised website development team of 4 on the company website – www.eASIC.com
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IRSOP, Inc Iasi 1998 - 2000
Area Manager for marketing research company.
Created interviews teams and expanded it from 10 to 20 members; managed and supervised these teams; managed 30 client accounts regarding ongoing market
research; trained employees on company policies and marketing research techniques and methods; facilitated employee communication to accept corporate goals and improve quality and reliability of the research.
Education
Waseca High School 1995 – 1996 Waseca, Minnesota
Graduated with honors, 3.8/4.0 GPA, studied general marketing, advertising, management, accounting and psychology.
Negruzzi High School 1996 – 1998 Iasi, Romania
Graduated with a Baccalaureate mark 9,61 out of 10.
”Al. I. Cuza” University 1998 – 2002 Iasi Romania
Faculty of Economics and Business Administration
BA in International Transactions
Final mark 9,75 out of 10
Faculty of Economics and Business Administration
2002 – 2003, Iasi
Master of Science in International Trade
Awards Received
Recipient of ROTARY CLUB INTERNATIONAL scholarship in the USA. - 1996
Ranked 6th in Minnesota at the Distributive Educational Clubs Of America’s National Contest – Finance & Credit Marketing Section. -1996
Leonardo da Vinci Scholarship granted by the European Union for project regarding “Interculturality In Foreign Trade Firms”. - 2002
Skills:
· 3+ years proficiency with search engine optimization using constantly evolving legitimate techniques to improve website growth in the long-term through link development (off-page factors), and on-page key-phrase embellishment in important variable areas.
· Strong attention to detail, and an ability to research and understand emerging industry trends.
· Extensive working knowledge of Google Adwords, MSN AdCenter and Yahoo Search Marketing products. Google Adwords Professional Certified.
· Strong understanding of search engine algorithms for the application of search engine marketing research.
· Website marketing experience with www.wordtracker.com, Webposition Gold, Webalizer, AW Stats, ClickTracks and various other website marketing, ROI tracking and pay-per-click advertising tools. Also familiar with several second tier paid engines.
· Strong working knowledge of MS Office Suite including design and implementation of Access, Excel & Powerpoint.
· Comprehensive understanding of online advertising models including C.P.C (Cost-Per-Click), C.P.M (Cost-Per-Thousand), and C.P.A (Cost-Per-Acquisition) with regards to Return on investment analysis
· Over 6 years of marketing and public relations experience
· Over 7 years of intense use of the English language, also fluent in French and Italian
· Above average communication and issues resolution abilities
· Leadership abilities
· Team Management and conflict mediation experience
· The will to learn and improve my knowledge
· Experience working effectively in a dynamic, multi-tasked environment.