Affiliate Program Management Services
A few of the ways in which we can help you are to:
- Increase overall program profitability
- Tweak and optimize program performance
- Recruit, develop and motivate affiliate partners
- Create interest, build trust in your program and
- Develop a winning “team approach ” amongst affiliate partners
Scope of Service
Full service solutions for Affiliate Marketing Management and Development for our clients, which covers all aspects of affiliate management including:
- Pre-Launch;
- Launch Services;
- Core Management Service;
- Creative Development Service, and
- Conversion Analysis.
Pre-Launch Services
Prior to launching a program, your site and products are presented to a team of professional affiliates to get their input and opinion on whether your product should do well, what needs to be changed on the site, and what, if anything, they would like to see from you in terms of support tools and affiliate based features.
- Conduct competitive analysis;
- Network review;
- Network competitor insights;
- Key target partner review, and
- Initial recruiting and commission structure recommendations.
Launch Services
- Initial recruiting and commission structure recommendations;
- Affiliate communication strategy;
- Development of Affiliate Support Site Design and Content;
- Development of Support Forum Design, and
- Completion of “Pre-launch” checklist provided by Affiliate Network.
If deployed a support site can include, but is not limited to, the following core areas :
- Welcome page;
- What’s new / in progress section;
- Support forum links;
- Points of contact;
- Recommended product links;
- FAQs;
- Best sellers lists;
- Partner bonus section;
- Coupons updates;
- Content usage and support, and
- Links to other relevant in-house or AMWSO tools.
Core Management Service : Affiliate Recruiting
- Broad based and strategic affiliate recruitment through network(s), external new targets, external competitor targets, external position enhancement;
- Affiliate evaluation, and
- Manual affiliate application approval.
Core Management Service : Affiliate Management
- Affiliate Manager ;
- Affiliate communications;
* Daily replies;
* Activation;
* New Affiliate welcomes and ‘get rolling’ suggestions;
* Template Sites;
* Feature / Marketing Strategy Launch; - Ongoing “Super Affiliate” account management;
- Daily affiliate support;
- Handle affiliate’s technical and program related questions;
- Affiliate segmentation;
- Campaign development;
* Incentives;
* Contests;
* Themes / Seasons; - Daily presence and activity on the core affiliate forums;
- Daily presence on dedicated forum – If applicable;
- Payment management – If requested;
* Payment Approval;
* International manual payment holds (High Threshold Requests);
* Potential fraudulent commission payment holds.
Core Management Service : Network Management
- Work directly with the affiliate network support contacts – if applicable;
- Program analysis and optimization;
- Affiliate segmentation and promotion analysis;
- Updating and maintenance of affiliate resource/support site;
- Suggest improvements or report problems with the program;
- Write and send a monthly affiliate newsletter;
- Maintain the content of your affiliate FAQ and support pages;
- Generate ideas for new links, banners and affiliate marketing materials;
- Develop ongoing promotions and incentives;
- Strategies for activating affiliates and retaining existing affiliates.
Ongoing Affiliate Program Management
- Consultations on creative development
- Datafeed services (programming by our staff)
- Identifying and recruiting new affiliates
- Maintaining stimulating relationships with the current affiliates
- Developing and monitoring affiliate promotions
- Reporting for affiliate marketing promotions and activity
- Maintaining on-going communication campaigns
- Identifying and implementing other opportunities to enhance the affiliate program
- Keeping affiliates up to date on new products and any program enhancements
- Policing unacceptable affiliate PPC bidding behavior and monitoring affiliate link placements
- Continually motivating affiliates to perform better
- Keeping track of affiliate sales and paying affiliates in a timely manner (for in-house affiliate programs)
- Monitoring and reporting on competitors’ affiliate campaigns and promotions
- Ongoing phone, e-mail and IM merchant consultations on optimizing affiliate program’s ROI
Additional Internet Marketing Services
- Pay-Per-Click Search Engine Campaign Management
- E-mail Marketing for Customer Retention and Increasing Profits
- Site optimization and navigation improvements
- Search engine optimization
- Improve Click-to-Sales Conversion Rates
- Media and Ad buying
- Marketing Research and Analysis